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Cheery Destination

SearchCap: Exact match names and brands in Google Ads

Below is what befell in search these days, as reported on Search Engine Land and from other places throughout the net.

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From Search Engine Land:
Protect your brand in seek
Dec 12, 2018 with the aid of Digital Marketing Depot
ninety eight% of your opposition is brand bidding. Advertisers bid on every others logo and trademarked terms to scouse borrow website visitors. This common practice goes largely unchecked across primary search verticals and is extremely tough to display at scale. Read this report from Adthena to take the first step closer to safeguarding your brand equity. Answered in […]

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Exact suit? Our contest to rename it for Google is sealed with an -ish
Dec 12, 2018 with the aid of Ginny Marvin
Though it became difficult to look Matchy McMatchFace pass over the boat, we do have a winner in our bid to rename the hunt employer’s not-so-genuine in shape.

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Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
Groupon voted pinnacle YouTube’s 6-second bumper advert of the 12 months
Dec 12, 2018 with the aid of Amy Gesenhues
The ad presenting actress Tiffany Haddish shows how manufacturers can hook visitors in just six seconds.

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Data orchestration – find out how it really works and why it will let you do more with your records
Dec 12, 2018 by way of Digital Marketing Depot
The current digital panorama is a complex one. Whether it’s the problem of the way to manipulate large amounts of records, an increased recognition on purchaser privacy, or the overall shift in patron choices closer to personalization, preserving up with the evolution of the virtual space is a mission for small organizations and Fortune a thousand agencies alike. […]

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Here’s your extraordinary insider appearance of SMX West
Dec 12, 2018 with the aid of Chris Sherman
TL;DR: Here’s my epic three,000-word preview of all of the periods, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register via eleven:59pm Saturday, December 22 and keep big with Early Bird costs. Search Engine Land’s SMX® West, the pass-to occasion for seek entrepreneurs, returns to San Jose January 30-31. […]

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Why some entrepreneurs say Cyber Week is simply too long
Dec 12, 2018 by means of Robin Kurzer
Here’s how electronic mail entrepreneurs can avert the perils of a too-long vacation promotional length.

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IAB’s in-app advert viewability and measurement SDK hits 2 billion gadgets
Dec 12, 2018 by using Robin Kurzer
The OM SDK has performed adoption by way of 17 groups.

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Why content material marketers don’t need immediate gratification
Dec 12, 2018 via Henry Bruce
When marketers set realistic expectations, they’re in a higher spot to succeed long term.

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Search News From Around The Web:
The Awesome List: Best WordPress search engine marketing Plugins, BruceClay.Com
Bing Says Machine Learning Leads To More Human Like Ranking In Search, Search Engine Roundtable
cognitiveSEO Launches The Website Audit Tool That Fixes Your Site, cognitiveSEO
Google News Publishers Continue To Complain About Indexing/Ranking Issues, Search Engine Roundtable
Google relents and transfers Duck.Com to DuckDuckGo, The Verge
Google’s AI Guru Wants Computers to Think More Like Brains, Wired
Great work around the world, Google Partners Blog
How Many Times Should You Exact Match the Keyphrase?, SuccessWorks
Some modifications to our carrier model in Europe, Google Blog
The Year in Search 2018, Google Blog
Tip: Google teaches you how to pronounce a phrase slowly and in specific accents, Android Police
Why Local Businesses Will Need Websites More than Ever in 2019, Moz
Year in Search: Movies, TV, music and sports we searched for in 2018, Google Blog

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